The Autotelic Arts

Full Brand Creation Process

Elevate Your Positive Impact with understanding, inspiration and expression.

Process DetailsStart Now With an Idea Workshop


1. Identity Foundation

Chakra focussed process of self reflection and meditation to distil the highest vibrations of your identity.

2. Brand Concept

Collaboratively Imagine brand concepts that connect your highest vibrations with the market landscape.


3. Visual Identity

Crafting a logo and style guide born from the intention of your identity and spirit of your brand.

Step 1

Identity Foundation Discovery

Chakra focussed process of self reflection and meditation that finds the highest vibrations of your identity.


  • Introductory online video surveys
  • In person identity foundation workshop calls
  • Collaboratively Written Identity Foundation Document
    - Purpose Statement
    - Vision Statement
    - Mission Statement
    - Community Persona Details
    - Essential Rituals
    - Shared Belief Statements
    - Value Statements
Step 2

Brand Concept Creation

Collaboratively Imagine brand concepts that connect your highest vibrations with the market landscape


  • Market landscape research
  • In-person concept creation workshop calls
  • Collaboratively Written Brand Positioning Document
    - Identity Keyword Creation: Aesthetic and Iconographic
    - Brand Positioning Statements
    - Customer Profile Brand Stories
  • Identity Concept Creation and refinement
Step 3

Visual Identity Design

Crafting a logo and style guide born from the intention of your identity and spirit of your brand.


  • In-person visual design review workshops
  • Visual Brand Guidelines
    - Primary logo and supporting responsive logo set
    - Colour Palette
    - Typography
    - Photography Styling
    - Layout Direction
  • Visual Identity Asset Delivery
Book a Call with Us NowStart With an Idea Workshop

Autotelic Arts Client Testimonials

"I deeply enjoyed connecting with and getting to know Bobby. We shared a beautiful dance of intellects, hearts, emotions, ideas and love; all interweaved with each other into unique creative energy.

As a business owner; the biggest takeaway is how OM-ICE's many stories' were distilled into a succinct identity that powerfully came to life as a beautiful brand. As a human being, the biggest take away was Bobby. I love your energy, man, and your dedication to your craft is beautiful to witness. You have a gift! Bobby's style, focus and passion for his work made it super easy to let go and trust that we would arrive somewhere significant.

I most enjoyed the part when the visual designs were revealed. I will remember that moment for a while. The many stories I shared were encapsulated in what I was viewing. It immediately made sense."

Oberdan Marianetti

OM-ICE Creator

"Autotelic Arts helped us create a clearly defined vision for the Ocean Yoga project and branding that backs this up. Their approach is very useful for making things more concrete because they bring ideas and desires together into something much more real.

‍The beautiful visual identity that we created with Autotelic Arts definitely contributed to the success and number of people involved in the festival. The idea was there, it was a good idea and then the visual identity represented the idea in the perfect way.

Matthew Smyth

Co-founder; Ocean Yoga Festival

"I engaged Bobby and Autotelic Arts for some foundational branding work to start my company and build a few brands from the concept stage.  I was immediately impressed with his process and ability to use time blocks to get a lot of work done quickly and effectively.

‍Autotelic Arts create an open and collaborative environment using meditation and the concept of flow states as key tools to discover and verbalise the essence of the project. At times I felt like ideas were flying out in a stream of consciousness and in the end, I was able to fully express what I wanted to accomplish."

Joseph Robinson

Founder and CEO:
Natural Mystic & Conscious Connoisseur

High Vibrational Branding. What Makes Us Different?

Mindful Attention and Guidance - A dedicated space where you and your teams highest vibrations are deeply heard and understood.

A Process that Works - Designed to engage your intuitive, efficient and joyful collaboration.

Chakra Focussed Identity Framework - Easy to understand and integrate the progressive discovery and evolution of your identity.

Collaborative Visual Design Process - Leveraging your input to create a visual identity you could never imagine that makes complete sense.

Book an Introductory CallStart Now With an Idea Workshop
Bobby Adlington:
Autotelic Arts Founder
& Creative Director

I am an Artist and Creative Consultant with 15+ years experience collaborating with artists and entrepreneurs to create and execute concepts as brand identities, digital experiences, art performances and exhibitions.

I specialise in creating a space for the truest parts of us to emerge and facilitating the creation and reflection of wonderful things from these experiences.

I want to use my creativity to make the world a better place. Let's elevating your positive impact.

Want to create a beautiful and effective identity?
Let us know more about your situation and we'll get back to you with the next steps...
Thanks for getting in touch. Speak to you soon! 😃
Whoops! Technical problem. Please try again or contact us on Facebook